Fashion Friday: H&M and Zalando thinking green; Bakala bust

Published: 23. 04. 2021

Here's a cool concept: The Czech company OPT OnDemand has used growing environmental demands by consumers to carve out a place for itself in the global fashion industry. Hospodářské noviny writes that the company is working with H&M to allow European consumers to have specific pictures or designs printed on blank shirts. Under the usual system, H&M guesses which motifs will prove popular, but inevitably it sells out of some of them (missing out on potential profits) and can't sell thousands of others. Those it can't get rid of in outlets get . . .

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