Adamcová: Prague turns against mass tourism, targets premium visitors

Published: 09. 11. 2021

It may sound incredible, but for the first time ever, Prague has a strategy for tourism.

How can that be possible, in a city that was drowning visitors until March 2020? How could it simply be improvising? It turns out that mass tourism turns out to be the result of bad or simply non-existent planning.

Amazingly, Prague’s first-ever strategy will likely be appreciated by anyone who works in the center, or has the misfortune to live there. Because Prague is now developing its ability to attract “premium” visitors. Part of this involves a Subscriber content

 

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