Last month, CBRE and Bluehouse Capital launched an app for Novo Plaza to mark the completion of more than a year of reconstruction work. Director Iain Fanthorpe says he would usually have held a grand re-opening to get people back into the center. But with the uncertainty over large events, this didn't make sense. Instead, after discussions with the CBRE management team, they took the decision to create what's essentially a loyalty app for the entire shopping center.
Typically, it's the retailers themselves that . . .
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